December 12, 2007
Increase your referrals and maximize your market share by effectively marketing your ambulatory infusion services. Join marketing expert, Alison Cherney, President, Cherney & Associates as she provides a step-by-step guide to assessing the market, discusses how to effectively market your infusion services and gives advice, as only a top sales expert can, on business models and strategies.
If you want to see a return on your investment, or simply need to know how to successfully sell your services to the home infusion community – this audio is for you!
Program Description
Many new infusible drug therapies are more effectively delivered in the ambulatory infusion setting. Many home infusion therapy providers have added ambulatory infusion suites (AIS) to their home infusion therapy organization. The program provides a step-by-step guide to assessing the market, planning a strategy and successfully selling these services to payers and the community.
Faculty
Alison Cherney, President, Cherney & Associates, Brentwood, TN
Faculty Bio
Alison Cherney is a nationally recognized speaker, consultant, and author. She has more than 30 years of marketing, sales, and management experience in health care with more than 20 years in the home infusion industry. She began her career in 1977 as a sales representative for McGaw, held several marketing positions while there, and then became the Marketing Manager for the Highland Therapeutics Division of Baxter International, where she launched the company’s home hemophilia business. After serving as Director of Marketing and Sales for a Southern California home infusion business, she founded Cherney & Associates in 1989.
In addition to her numerous speaking engagements, Ms. Cherney has authored hundreds of articles and seven books, including Homecare Power Selling, Grow Your Business: The Home Infusion Marketing Plan Workbook and an upcoming Guide to Starting an Ambulatory Infusion Suites all of which are sold through NHIA.
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